Hire Excellent Cold Caller

updated on 23 September 2022

If you’re looking for a way to generate more sales leads, sales generation, customers, and support your enterprise's growth. Then you need to consider a cold lead generation campaign. Cold services is the single most effective outbound lead generation support available.


This method is widely used especially those companies in telemarketing. With superhuman Salespeople, real estate agents, etc. There are a lot of experienced outsource cold calling centers that have superhuman talents in marketing, outbound management, lead, generation, customers, services, and appointment management. There’s no denying that cold calling is one of the most difficult parts of a business. But it’s also one of the most important! Unlike inbound sales. That is why this blog talks about tips for cold calling and hiring one.

Cold Calling in 2022

The cold calling process is a number game. Many calls are needed to get the desired sales lead generation in telemarketing. In a marketing setting. The biggest aspect of a sales agent's productivity is the quality of each call.

These include a process prioritizing lead customers, how quickly calls can be placed, the duration to leave a voicemail, the duration of which hot leads respond to voicemail, and discarding a lead then moving on to the next in the list. With the help of cold calling tips and techniques, you'll have a better chance of getting those numbers up!

Do you need a team of experts to help you with lead generation?

A warm calling asks a potential client with whom a particular sales talent, or his business, has had previous contact. These are often referred to as “warm leads”. When you use these referrals, it usually provides better results than when you do cold calling. So, you need to think about what way you are going to find the right referrals. They may have heard of a business that they liked and feel that their friend is the kind of person that you are. You should also consider asking your existing clients.

Do you need a team of experts to help you in generating leads?

How to Hire a Cold Caller?

The most important thing you can do as an entrepreneur is to hire a sales agent. In doing so, training a sales agent won't be an issue anymore. But it’s also tricky, especially if you don’t have experience. So, here are some tips for hiring a calling agent.

First off, you need to make sure that they know what they’re doing. An excellent interview is asking the right questions. Ask what their experience are. If they were working with a sales calling center and if they did ask if it was an inbound customer support experience. Probe if they are good at marketing management.

The next thing that you need to do is to make sure that the agent knows the difference between sales and marketing support. Sales and marketing are two different types of activities. A good salesman will know the difference between the two.

You should also make sure that the callers has a clear idea of what you’re looking to get out of the job.

Why It's The Most Important

It is a key to fresh business opportunities and customers. It's hard to argue that telemarketing service offers one of the highest financial return rates for new business growth. This is why it is such an important consideration in establishing an industry's new marketing campaign, it takes training, skill, perseverance, experience, patience, and stability.

Cold calls uniquely:

Makes You Learn

You can use your experience with your candidates to find out the challenges they're facing. You can find out which other suppliers they’ve used and what they think of those suppliers, or whether they think your product is good or bad, and everything you want to know. Understanding the market provides you with knowledge of what people want. It helps you adapt to better meet your customer needs, and services. Especially understanding your competitors.


Outbound sales software can inform you exact amount of calls and prospects your sales professionals are making. You can track the number of phone calls resulting in appointments and listen to calls to see which lines are active or not. Recordings provide training and quality check to help improve your performance in telemarketing in the years to come.


Making a conversation through calls costs you less than face-to-face meetings that need you to pay for travel, accommodations, setting up appointments, etc. They also take a lot of time.

Is Cold Calling Dead?

The answer is no, there are still companies that utilize this sales setting, and it's still one of the most effective ways of marketing if it's done right. It also allows you to personally interact with your potential client, making it more reliable and efficient. The reason for this is not to sell your product or service but to set up an appointment to present it. If you develop your skills, you can be successful in finding new clients. Though there are other ways of contacting prospects, it is not an outdated sales skill.

Cold Calling Process Building

To make successful sales call generation consistently, you need to plan. You’ll want to search for qualified leads based on their job title, business, and industry, who fit your offer, engage them during the call and make them feel comfortable enough to say yes. There are cold calling tips and techniques to help improve and master your strategy.

Below is the ultimate guide to Cold Calling:

Know and Prepare Your Product/Service

- Before you start a cold call, you need to be familiar with the product or service. That means knowing what it does, what's it capable of, who uses it, where it fits into the business model, and so on. If you are not familiar with products and services, you will have a hard time with your sales.

Identify Your Target Market

- You should identify your target market before you begin a cold call. This will allow you to narrow down the companies and type of person you are going to talk to and focus your attention on them.

Target the Right Person

- A person who is relevant to a product and has the authority to buy or sell the product within the organization will help improve your success rate. Most of these people have officers, also known as gatekeepers, who stood before you met them, but remember that they are as human as you and I.

Persevere and Get Used to Rejection

- Don't give up after the first call. Keep calling until you find a customer from the list of candidates who are interested in your product or service. Asking your ideal customer about calling if it's a bad time provides a reason for them to end the call or reject what you might have to say. Resulting in reduced sales rates.

You should not consider "No" as a rejection

- Instead, use this as an opportunity to ask more questions and get to know more about your potential client.

Plan Your Call Wisely

- Based on sales support experience. The people you want to reach out to are those customers who can influence and make choices – usually among the company's busiest people, so you'll want to consider when the best time is to contact them. They have too much on their plates working during the day to answer calls from unfamiliar numbers, and they're surrounded by assistants and team members. Early in the morning or late at night are the best times to phone these people if you want to reach them. There's no such thing as a bad time if you plan your call wisely. It may not be the best time to call, but it is the right time.

Setting a Schedule

- Setting a weekly goal for the number of sales calls you'll make and block off time to make them. Working on your call management will assist you in establishing and avoiding a waste of time in your routine.

Follow-Up Calls

- Persistence pays off. Most sales don't happen after your first, second, or even 3rd call. Follow up on client referrals. Don't give up if you don't get an in-depth meeting right away. It'll soon pay off and gains leads and sales appointment.

Do Not Sound Like a Robot when You're Reading Your Script

- You should study your cold calling script or cold sales pitch. Working on your tone of voice with your fellow sales callers will help you learn how to speak naturally. Writing the words also helps you familiarize the script. In that way, you'll learn the skill to converse naturally with your cold prospect and develop your marketing skill.

Make Use of your Cold Caller Script

- Scripts are important for cold calling because they can prepare for the interview and build your confidence. Before writing your cold calling script, make research about who or what could benefit your product. Research what are the common objections the prospective clients say when someone is cold calling them. For better call management.

Become an Active Listener

- Active listening is a skill. An agent who is good at listening makes customers feel respected and recognized, and encouraged to continue the conversation. They will share important information with you and listen to your proposition. Getting a chance in setting a sales appointment with your prospective client.

Effective Voicemails

- Voicemail management is crucial. Cold calling usually results in a voicemail. So leave a recorded voice that will get their attention about your product or service enough for customers/clients to call you back. Plan on what technique or strategy you will use to capture their attention in the voicemail to receive callbacks and set an appointment.


- Reviewing calls regularly will help you grasp, be encouraged, and might have a high success rate of getting prospective customers. To better cold calling in the years to come. The support of your superhuman sales team or marketing teams to realize the mistakes will also improve quality and skills.

The National Do-Not-Call Registry

The National Do-Not-Call Registry, established by the FTC and FCC in 2003, allows consumers to register their phone numbers so they won't be contacted by telemarketers. It allows consumers to reject telemarketers or cold callers, however, this registry has exceptions to personal calls so sales professionals can still call businesses.

There are important rules that you as a Cold Caller must follow from the "National Do-Not-Call Registry": 

  • You must check the National Do-Not-Call Registry every 31 days to avoid calling numbers that are on the Registry;
  • You may call the candidates between 8:00 a.m. and 9:00 p.m.;
  • You must state your name and the purpose for your call;
  • Put their name in the “Do Not Call” list, if they ask to stop calls from you;
  • Treat your customers with respect;
  • Get their written approval before withdrawing money directly from their bank accounts; and
  • Tell them the truth.

You have all the contacts you need, but it takes a long time for you to manually call those lists of contacts. It is hard finding the right time to call and most of the time they are not always likely to answer the phone and it will go via voice mail.

Get Started with Us!

If you want to learn more about our Sales Reps who are experts at Cold Calling, Outbound Calls, or Appointment Setting. Email us at inquiry@obi.services



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