Many people tend to think that mailing lists are relics when it comes to Internet marketing. While many businesses focus on social media marketing nowadays, email remains the most effective tool when it comes to online marketing.
Being around since the early days of the Internet, email is also something that is easy to use. For businesses, email marketing has proven to be one of the best ways to drive online and in-store sales. A good mailing list has plenty of positive benefits for your business. Here are a few of them:
communicate with your audienceA good mailing list will allow you to directly engage with your customers. Oftentimes, these people have chosen to subscribe to your mailing list so it will be easier for you to relay your message. Because of this, mailing lists have a high conversion rate. This is a huge reason why a lot of e-commerce sites like Amazon or Lazada are still relying on email marketing when they want to offer you something.
Unlike brochures, flyers, and traditional mail, email marketing requires little money for it to be effective. While your promotions and designs will still require a slight budget, email marketing is really low-cost compared to the other options stated.
Social media has become one of the hottest tools for online marketing. However, when it comes to getting your message across the Internet, email marketing remains king. Think about it, you probably know a handful of people who are not on social media, but it would be hard for you to think of anyone without an email address. This is backed up by actual facts. According to Optinmonster, there are about 2.6 Billion email users compared to 1.7 Billion Facebook users. Add to that the fact that 77 percent of people prefer email over social media when it comes to permission-based promotional messages.
benefits of a mailing listMailing lists consist of people who are your targeted demographic and are the ones who are more than likely to buy what you are selling. One huge benefit of mailing lists is that these customers are most likely to spread the word of what you are offering to other potential customers. Buzz is one of the most prized phenomena for a small business. Having a mailing list full of people who have voluntarily joined your email list will most likely generate buzz faster than other online marketing
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