Database Cleansing

You can’t avoid data deterioration. When your database is clean, you minimize gaps in your contacts and improve your investment returns. Our expert team will ensure you keep your information as clean and up-to-date as possible.

After a free data quality audit, we can enhance and cleanse your database to ensure you’re not marketing incorrect records, saving your business valuable time, money, and brand reputation.

Today, data is an incredibly valuable business asset, so why wouldn’t you keep this asset in top working order? Data doesn’t stand still. The information landscape is constantly evolving, leading to constant change and decay.

Database cleansing is the process of identifying and correcting any inaccurate, incomplete, irrelevant, or duplicate data. It is not only a way to maximize the accuracy of the system. But it also brings consistency across the database.

An organization in a data-intensive sector such as banking, insurance, telecommunications, healthcare, and retailers should engage in thorough database cleansing on a regular basis.

Doing so will ensure that errors in the data can be fixed. Enabling a business to reach its customers and establish the best possible relationship with them at a reduced cost. It is a small tool that plays into achieving successful, meaningful customer relationships. 

Database cleansing has multiple benefits for a business including increased productivity, reduced spam, improved customer perception, better customer relationships, and improved data quality. 

A database of fewer quality leads is much preferred over abundant dead-end leads. The introduction of The General Data Protection Regulation (GDPR) will help a business achieve these

The GDPR is designed to strengthen and unify data privacy requirements across the European Union. It reinforces citizens’ rights in the digital age. The new security requirements that accompany this era of the Internet. 

The introduction of the GDPR implies that all companies should revise their procedures. Companies should change how they obtain, process, store and protect data. Explicit consent is a cornerstone of the GDPR.

The data owner must give explicit consent in the form of a statement or clear affirmative action for a company to include them in their customer database. And must have explicitly opted in to receive marketing communications, whether by email, phone, or post.

Therefore, it is more important now than ever to engage in thorough database cleansing. GDPR has serious repercussions for those who don’t apply with breaches resulting in fines of up to €20 million, or 4% of the company’s turnover, whichever figure is greater. Yet many businesses aren’t taking GDPR seriously and actively taking measures to prepare for the changes.