Telemarketing in the Philippines: The Ultimate Strategy to Generate More Sales and Profits

updated on 28 February 2024

Telemarketing in the Philippines has become a huge part of our culture. It's not just limited to selling products and services anymore. Companies use telemarketing services to promote their business strategy, build relationships with customers, and even make friends.

There's nothing new under the sun when it comes to telemarketing. But what makes the Philippine version unique is how we do it. We've developed a system that works well for us, and I will share it with you here.

I'll teach you everything from your first campaign to how to scale it to get maximum results. Also, you will find this article as a reason why you should hire a telemarketer in the Philippines. And why you should outsource outbound calling in the Philippines.

Do you need a sales team to manage your sales funnel?

Telemarketing: Outbound cold calling services in the Philippines

Outbound cold calling is the most effective method of telemarketing in the Philippines. This type of telemarketing service involves making outbound calls to prospects who may be interested in buying your product or services.

This strategy works because when you call a prospect, you're not interrupting them at home or work. Instead, you reach them during their leisure time, usually after dinner or before bedtime.

When you reach a prospect, you need to ask questions that help you determine whether they would benefit from your product or service. Then, you should offer them a free trial or demo.

Strategies to Generate More Sales and Profits

Creating your sales campaign

Choose what method works best for you

First, you must choose what method of outbound calling you will use. There are two types of calling: direct dialing and auto-dialing. Direct dialing means you manually dial each number yourself. Auto-dialing uses software to dial numbers automatically based on criteria you set.

Direct dialing is the most expensive option, but it gives you complete control over every aspect of your campaign. However, this approach requires a lot of time and effort. Auto-dialing is cheaper than direct dialing, but it doesn't give you complete control over your campaign. Using a third-party vendor to handle the technology side of things would be best.

Regardless of your chosen method, you'll still need to spend time training your sales team. They'll need to learn how to qualify leads and close deals.

Create a solid lead list

There's no point in launching a campaign unless you have a solid lead list. So, you'll need to build a database of qualified leads.

To generate leads, you can either advertise online or offline. Online advertising includes posting on social media sites, search engines, blogs, and forums. Offline advertising includes placing ads in newspapers, magazines, flyers, and billboards.

Online advertising is inexpensive but takes a long time to generate results. On the other hand, offline advertising is faster, but it costs more.

Create your personalized telemarketing scripts

Once you've trained your sales team, you'll need to create scripts that outline the steps you expect them to take. These scripts should include information about your company, its products or services, and any special offers you plan to make.

Train your sales team

Finally, you'll need to train your sales staff to use these scripts. Your sales team needs to practice delivering the script until they become comfortable with it.

After you've completed all of these tasks, you'll be ready to launch your campaign. Which method you choose depends on your budget and the amount of time you have available.

Hire a team to help grow your business!

The ultimate strategy for a successful telemarketing campaign

Lead Generation Specialists and The Closers

Have you ever asked yourself why these outbound call center services get their sales up with lead generation services? Or do you have your campaign already but don't know the ultimate strategy for a successful telemarketing campaign?

There are many ways to go about it. And there are different strategies depending on your budget and time frame.

But what I want to share here is the ultimate strategy for generating more sales and profits from your telemarketing campaign.

So, what is it?

It involves using both the lead generation specialists and the closers. You can even combine the two tiers into one!

Let me show you how.

1: Meet the Lead Generation experts

One important part of your cold-calling service is your Lead Generation Specialist. They are the ones who will filter out the high-quality leads for the cold call campaign. From looking up your target market to a wider market, they will find the right people for your sales funnel.

In addition to finding qualified leads, they will also help you develop your sales scripts. This way, your sales team can consistently deliver the same message in sales calls.

2: Meet the Closers

The second tier of your campaign is your Closers. They will help close the deal once the lead gen experts have qualified the leads. They don’t waste time on cold calling so they can focus mainly on one goal, to close a deal.

You may ask yourself, "How does this work?" Well, let me explain. When you hire a telemarketer, you will provide a list of potential customers. 

  1. Then, the telemarketing company will assign them to lead gen experts.
  2. The lead gen experts will then contact the leads one by one. 
  3. Once the leads reach the first qualification stage, they will pass the leads to your closers.
  4.  After that, the closers will follow up with the leads.
  5.  Finally, if they agree to purchase your product or service, they will set up a meeting with them.

This two-tiered system allows you to focus on other aspects of your business while the closer closes the sale. It's like having two teams working together to achieve the same goal.

Outsource your telemarketing campaigns with us - OBI Services

Most business owners or marketing companies rely on outsourcing as part of their business process. One is hiring sales professionals to do their cold-calling campaigns. If you're planning to outsource your telemarketing campaign, make sure you select the best telemarketing company. Make sure they have experience in lead generation and closing deals.

OBI Services is one of those telemarketing companies that has been doing this for years. Our campaigns have helped thousands of business industries generate more sales and profits.

We offer a wide range of services such as lead generation, appointment setting, sales marketing, etc.

If you need any assistance with your telemarketing campaign or if you want to learn more about our outbound lead generation services, feel free to send us an email at info@obiservices or inquiry@obi.service.

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